Much like Guided by Voices, Times New Viking are a noisy, lo-fi indie rock band from Ohio who made the leap from the long-running indie Siltbreeze Records to the higher-profile Matador label. Unlike Guided by Voices, whose hissy, distortion-heavy sound masked a knack for traditional '60s-influenced pop hooks and surreal lyrical wordplay, this Columbus-based trio favors a more punk-derived sound and minimalist, deliberately repetitive lyrics.